- Whose is bluffing whom? Fans? Heroes? Producers?
Editorial - Whose is
bluffing whom? Fans? Heroes? Producers?
Till now The Telugu Film Industry has managed to remain aloof from
needless controversies related to the box office collections of the
movies and the records set by them. The heroes and the directors have
never publicly commented on the records unless there was a clear cut
unanimous verdict. Die hard fans however have always participated in
healthy altercations over whose demi-God has better box office stamina.
However, of late, an unhealthy trend has started emerging in the
industry with the heroes, the producers and the directors using the new
social networking platforms such as Twitter and Facebook to talk about
the performance of their movies. In what could be seen as a first of
sorts, the producer and the hero of a recent blockbuster stated that
their movie has surpassed Magadheera and become the official number one
(in terms of the gross collections) in the Telugu Film Industry.
They also claimed that this recent blockbuster overtook Magadheera's
full run collections in a very short span of time effectively opening up
a can of worms. Irked by this statement, fans of Ram Charan (Leading man
of Magadheera) have splashed vinyl boards in some places stating that
Magadheera's collections are still sacrosanct and condemning the rival
hero and his producer. They announced a cash reward of 100,000 if anyone
can prove them wrong.
Interestingly, the producer of the recent blockbuster asserted again
that his movie grossed more than Magadheera and that he would pay up 10
million rupees if anyone proves otherwise. A die hard fan of the hero of
this superhit movie tweeted repeatedly to Allu Sirish on Twitter
(Producer of Geeta Arts and the son of Allu Arvind) challenging him to
state the true collections of Magadheera. Sirish responded by saying
that he did not wish to waste his time explaining this to every Tom Dick
and Harry and suggested that the producer should arrange a pressmeet in
which Sirish would show the Daily Collection Reports of Magadheera to
prove the supremacy of Magadheera at the box office. As per Sirish, that
would put all speculations at rest.
This recent movie has had a good run at the box office which no one
denies. But the movie has been taken off the marquee in as many as 50
centers across all regions of Andhra Pradesh on the 51st day of its run.
Its publicity savvy producer has made a controversial statement that the
movie ran for over 50 days in Canada where the movie in reality had just
7 screenings, exactly half of Magadheera's 14 screenings.
Setting aside all these numbers, this is a very unhealthy trend for the
industry where the heroes and the producers lock horns with one another
to prove who reigns supreme at the box office. This practice should be
nipped in the bud and the industry should take measures to be one big
family. In the past when a particular movie surpassed the records of the
previous movie (belonging to the same heroes we have discussed so far)
there had been no objections or false notifications as everyone knew the
real numbers and they accepted the verdict.
Records are meant to be broken. Regardless of who holds the records, the
industry will have a dream run if all the movies become successful. What
is not good for the industry is the in-fighting. Hope better sense