UFO digital cinema was established four years back. Till two months
back, only 30 theatres in Andhra Pradesh were playing movies through
Now just in two months of span, with a new marketing strategy and with
the help of its franchisee Southern Digital Screenz (SDS) Chennai the
digital screens in AP count reached century. Mr. G.Lakshman, (AP
regional manager,SDS) made it possible under the guidance of Mr. C.
Bala Chandar (Chief Operative Officer,SDS Chennai) & Mr. Kishore Babu.
As Mr.Lakshman, being the film exhibitor and distributor has achieved
this before the release of Magadheera. And the Magadheera
movie is released in nearly 70 theatres through UFO
Here the special thing is before reaching the general prints to other
theatres, the movie is downloaded to all these digital screens via
satellite from UFO from 31st July 2009 early morning 3AM. The
advantages of digital projections are very high picture quality and
audio compared to normal screens.
The exhibitors, distributors and the audience are very much satisfied
with these projections. And the UFO is now expecting more than 300
digital screens in near future.