Magadheera stuck the box office like a thunder bolt and is collecting
humongous amount of money which was never heard in Telugu film industry.
It was released with highest number of prints in highest number screens.
And trade pundits expect the collections of the
movie to subside after a couple of weeks. But the
collections and craze seems to be the same even as Magadheera entered
into third week.
C centers craze
Addanki is a typical C center. The earlier highest share collected in
Addanki was 8.6 lacs for Yamadonga film in 50 days. Arundhati collected
a share of 8.2 lacs. Pokiri collected a share of 5.4 lacs in 175 days.
Chiranjeeviís highest share was 5.4 lacs for Shankar Dada MBBS.
Magadheera movie was released in two theatres and collected a share of 4
lacs on day one. And It surpassed the all time record of Yamadonga in 7
days. It collected a share of more than 15 lacs in 17 days. The
exhibitor screened in additional theatre on Independence Day weekend and
sold tickets on flat rates. They are expecting a total share of more
than 20 lacs in total run. This amount is never imagined by the
exhibitors of Addanki before.
another C center like Kandukuru, Yamadonga collected a share of 1.9 lacs
on day 1 and Chirutha collected a share of 2.1 lacs on day 1. Magadheera
collected a share 6.1 lacs on day 1 (3 times more than earlier record).
Yamadonga collected share of 13.08 lacs in total run and Magadheera
crossed it in 8 days. Magadheera collected a share of 19 lacs so far and
it is poised to collect more than 25 lacs in total run.
The highest share collected in Nellore district was 1.4 crores by
Yamadonga followed by 1.20 crores by Pokiri. Magadheera collected a
share of 1.7 crores in 17 days. The distributor is expecting a total
share of 2.4 crores in long run. Magadheera film was sold to the
distributor for 1.2 crores.
Uttarandhra (Vizag territory)
The highest share collected in Utterandhra (Vizag territory) was 3.6
crores by Yamadonga. Magadheera collected a share of 3.24 so far and the
distributor is expecting a share of over 5 crores in the total run.
Magadheera collected a share of 80 lacs so far in Vizag city. Pokiri
holds the record with 1.16 crores share in Vizag city. Jalsa stood
second with 1.07 crores. Magadheera is expected to collect a share of
1.4 crores in Vizag city in total run.
Magadheera crossed the earlier highest share record in Ceded by the
second week. At present, Magadheera collected a share of 7.8 crores in
Ceded. Magadheera broke all 1st day and 1st week
records in Ceded except for Tirupati as the local
administration didnít allow extra shows.
Arundhati holds record in Kadapa town with a total share of 46.5 lacs.
Earlier record was held by Pokiri with a share of 38 lacs in 175 days.
Indra collected a share of 36.5 lacs in 100 days. Magadheera collected a
share of 41 lacs in first week. It crossed the Arundhati record on 12th
day. It collected a share of more than 60 lacs in 16 days. Magadheera is
expected to collect more than 80 lacs of share in the total run. One of
the main reasons for tremendous collections is that Magadheera is
released in theatre complex owned by Ravindra Reddy (YSRís
brother-in-law) who allowed flat rate system and extra shows.
USA Telugu film records shattered
Magadheera is breaking all previous Telugu film records by big margins
in USA also. It was released in New Jersey with three prints and three
screens and collected a share of more than 150,000 dollars so far.
Earlier record in this area was held by Jalsa that collected more than
100,000 dollars. Magadheera did a gross collection of 102,000 dollars in
the first two days in NJ. Magadheera collected a share of 95,000 dollars
in Virginia so far with two prints. It collected a share of 78,000
dollars in Bay Area with single print. In a small center like
Minneapolis where the highest number of tickets sold for any movie was
1200, Magadheera managed to attract 2300 people so far.
Main reasons for Magadheera phenomenal collections
The trade pundits are attributing the following factors.
1. Unanimous positive talk: Star movies have the
stamina of becoming hits with average content. And when the content is
good, the sky is limit.
2. Rajamouliís direction: Rajamouli is a brand-name
among the movie lovers of popular
entertainment. His earlier film Yamadonga created
records in many areas too.
3. Ram Charan Teja: Ram Charan Teja inherited the
humongous fan base of Chiranjeevi and made all Chiranjeeviís fans
proud with superb performance in Magadheera.
4. Grand production values: May be 5% of entire APís
population is exposed to
films like 300, Lord of the Rings, Gladiator,
Crouching Tiger and Hidden Dragon, Hero or Brave Heart. For the
remaining 95% of the
movie lovers the flashback episode is a never-before
experience. The grand production values and rich look of the movie is
becoming the reason for movie lovers to watch Magadheera again and
5. Chiranjeevi cinema craze: Chiranjeevi might have
got a setback in political arena. But the craze and his following
among movie lovers hasnít diminished a bit. And Magadheeraís openings
are a testament to it.
6. No good film in last six months: No good film in
Telugu with nice production values was released after Arundhati film.
Hence Telugu movie lovers are desperate to watch a good movie.
Magadheera satisfied their hunger.
Magadheera has crossed 80% of Telugu film records by now and is going to
finish the task and become the unanimous industry hit in a week or two.
In the annals of Telugu cinema, Magadheera is going to be a mile stone
and reference point for record-breaking industry hit.